Leadership Team

BBCS Technology and Blood Banking Expertise

The bedrock of the Blood Bank Computer Systems (BBCS) culture is our unwavering dedication to our clients and the enduring partnerships we build with them. It is both our passion and our greatest reward to help clients serve their communities and fulfill their mission of ensuring a secure and reliable worldwide blood supply.

The BBCS team is a group of seasoned professionals who offer unparalleled expertise both in the blood banking industry and in the disciplines of software development and support. This unique blend of capabilities allows us to keep a laser focus on the needs of blood management and transfusion organizations, and to design robust applications that support our clients like no other solutions on the market.

Each member of the Executive and Leadership Teams applies their individual experience and personal commitment to achieving our common goals. Together, they provide the incisive leadership to balance strategic vision and long-range planning with maintaining the financial stability necessary to support the organization. This skillful balance ultimately enables us to have a positive impact on the communities we serve.

Brian Forbis

President & CEO, Executive Team Member

Brian has fostered cooperative relationships with a broad range of stakeholders in the blood banking industry—from technology platform providers to testing labs, from device vendors to clients—helping us to design and develop the most effective solutions possible. Brian originally joined BBCS in 2004, returning in 2007 to assume a business development role, driving public awareness of BBCS and sustaining our unwavering commitment to quality and customer service. Brian was promoted to Sales & Implementation Manager in 2008 and to Director of Products and Business Development in 2009. In this latter role, Brian transformed our development life cycle by introducing the Scrum Method (Scrum is an iterative, agile software development framework that supports the creation of user-responsive, high-quality applications). In 2013, Brian became Vice President, followed by Chief Executive Officer in 2019, and President & CEO in 2020 where he now provides steadfast and impassioned leadership at all levels of the organization.

Prior to joining BBCS, Brian managed online projects and online marketing campaigns at Keystone Resorts. He holds a BS degree in Information Technology, Administrative Management and Network Administration from Central Washington University. In 2011, Brian became a certified ScrumMaster. He is also a certified Scrum Product Owner through the Scrum Alliance.

Cathy Williams

Director of Product and Business Development, Executive Team Member

Cathy is dedicated to ensuring that our products fulfill their risk management obligations and that clients are empowered to optimize their use. Cathy joined BBCS in 2006 in the Customer Services division. She became our Customer Services Manager in 2009, Product Manager in 2014 and Director of Product and Business Development in 2018. In her work at BBCS, she brings strength in client management paired with deep industry and product knowledge, and an unstinting devotion to service and product quality. Cathy oversees testing for all product releases, device verification and validation, and ensures that our applications meet regulatory requirements and functional specifications. She is also responsible for the plethora of user documentation we provide to clients.

As a Medical Technologist MT (ASCP), Cathy has been working with transfusion service laboratories and community blood banks since 1993. In those environments she excelled in technical, management, quality assurance, and information technology positions. Before joining BBCS, Cathy’s experience included employment with Virginia Blood Services and the American Association of Blood Banks, and work as an Implementation Consultant for National Institutes of Health and Atlanta Blood Services. Cathy holds a BS degree in Clinical Laboratory Science from the University of North Carolina—Chapel Hill.

James Bancroft

Director of Client Services, Executive Team Member

James brings over 20 years of customer service and implementation experience to BBCS. His work with BBCS pulls on that knowledge for leadership of our Technical and Client Services Departments. Throughout his career, he has worked closely with enterprise IT supporting software deployments, and he brings that passion into the oversight of our IT department. His multifaceted career has been focused on fostering relationships and customer service, starting as a Field Service Engineer for a multi-national television automation company.

He started in the blood banking industry in 2004 and quickly rose through the ranks at Applied Science, Inc. He spent many years developing and building the features of the HemoFlow Blood Monitor and Mixer, whilst continuing to provide implementation and sales support to customers. As the Director of Clinical Services, James was also the head of integration and support. James is well known throughout the blood industry, and his passion in providing excellent customer service means that he is the perfect fit for the ethos of BBCS.

Amy Lloyd

Corporate Resources Manager

Amy exemplifies the caring of the BBCS team and is dedicated to enabling employees to serve our clients at the highest level. She joined BBCS in 2013 to manage the Human Resources (HR) and Finance departments. In 2016, Amy also took responsibility of the Quality Assurance (QA) and Regulatory Affairs (RA) departments. She provides astute assessments of business culture, staff, and company policies, proposing and implementing improvements that consistently benefit the entire organization and our clients.

With more than 13 years of combined HR, accounting, and management experience, Amy possesses a broad base of industry expertise and the seasoned skills to establish and manage the day to day issues of HR—from employment law to employee relations to compensation and benefits, and everything in between. She earned both a BS in Business Administration and an MS in Human Resource Management from University of Maryland University College. Amy also holds her Professional Human Resource (PHR) certification from the HR Certification Institute and is a SHRM Certified Professional (SHRM-CP) from the Society for Human Resource Management.

Andrew Jones

IT Manager

Andrew brings a collaborative spirit and a meticulous quality and customer focus to BBCS. He joined BBCS in 2005 as part of the IT department and was later promoted to IT Manager. Andrew’s primary responsibility is for analysis, design, and development of software systems and tools and the administration of internal business systems. With a strong background in IT, Andrew also works with his staff to ensure quality products are manufactured and delivered for each new release.

Before joining BBCS, Andrew was the Operations Manager at I/O Concepts (now part of BMC Software), managing technical operations for the firm, which produces enterprise management software and solutions that support large-scale computing operations and provide monitoring for high-availability data center environments. He earned his Information Technology certificate from Renton Technical College in 2003. In 2014, Andrew became a certified ScrumMaster and helps to facilitate product development effectiveness.