Blood Bank Computer Systems and Donor Dialogue Announce Unprecedented Software Integration

Auburn, WA October 30, 2008 -- Blood Bank Computer Systems, Inc. (BBCS) and Donor Dialogue have announced a preferred partnership that will integrate their two software solutions. This integration will mark an evolution for the blood donor industry where a non-regulated software solution will integrate with a regulated control system.

The integration will utilize two industry-leading systems, a non-regulated CRM solution (the DRM Touch System) and the BBCS regulated B.E.C.S System (BBCSP). The resulting system will deliver a bi-directional information flow and provide BBCS clients with a safe, fast, and enhanced software platform for blood donor management. Furthermore, BBCS clients will gain first hand access to a web-based recruitment system that can manage the entire donor recruitment life cycle without third party vendor outsourcing.

“Donor Dialogue is very excited and honored to create this preferred software integration with BBCS,” noted Alejandro Vargas, CEO of Donor Dialogue. “Through our combined technology and innovation, all parties involved will win – BBCS clients, administrative staff, blood donors, and everyone in between” he added.

“This preferred partnership will ensure that Donor Dialogue will be amongst the first to utilize the new BBCS integration package,” said Beth Simon, President and CEO of BBCS. “Our relationship represents a milestone for the blood banking industry since it is the first time a regulated and non-regulated software system will integrate, while the companies retain their autonomy. We look forward to our combined value and synergies to the blood industry.”

About Blood Bank Computer Systems
Privately owned and headquartered in the Pacific Northwest, Blood Bank Computer Systems, Inc., (BBCS) has been one of the blood banking industry’s complete software solutions for information and risk management since 1987. BBCS is committed to developing and providing safe and effective software solutions that provide management with the tools necessary to minimize the risks associated with operating a blood center and a cross match lab. BBCS works closely with their dynamic client group and partners to continually improve the product line and provided services. To learn more about BBCS, Inc. please visit http://www.bbcsinc.com

About Donor Dialogue
Donor Dialogue does more than just help recruit blood donors – it helps Recruit Donors for Life. The company’s industry-leading suite of products and services make blood centers more efficient, productive, and profitable. The company also delivers innovative, cutting edge Customer Relationship Management software, targeted marketing tools, and data analysis services that revolutionize blood center operations. Donor Dialogue has been a leader in the blood industry for over 10 years, and it’s parent company, Dialogue Marketing, has delivered unparalleled marketing solutions for over 30 years. With a large team of available donor recruitment professionals, Donor Dialogue has helped generate more than 3.5 million blood donations. The company also is actively involved in national organizations supporting the blood collection industry including AABB, ADRP, ABC, SCABB, and FABB. To learn more about Donor Dialogue please visit http://www.donordialogue.com/.

Contact:

Sara Carter, Marketing Manager
Donor Dialogue
248.836.2692
www.DonorDialogue.com

Brian Forbis, Sales & Implementation Manager
Blood Bank Computer Systems, Inc.
888.738.2227
www.bbcsinc.com